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How do you shape, guide and influence your brand tribes?In the 21st Century every company is a brand. Every brand has a tribe that follows it. The question is whether your brand tribe is with y... Started by Eb |
0 | Nov 18 |
NEW BRAND TRIBALISM emerges in the 21st Century OrganisationExperts to Share Secrets of New Brand Tribalism The phenomena of New Brand Tribalism (NBT) will be defined and explained at a free one-d... Started by Eb |
0 | Oct 19 |
Creating an Employee BrandHi there. Greetings from a rather stormy beach on the West Sussex coast! I was wondering if anyone has used brand development methods t... Started by beresford moyle rosser |
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May 21 Reply by Kurt McDowell |
Want to develop an appropriate corporate culture? Why not try singing the blues?Just between you and me, I really like Joss Stone. She has a voice and a style which seems to have been grafted onto her 20+ physique lik... Started by Ian Buckingham |
0 | Jan 20 |
Crisis!! Is this the time to form the wagons into a circle?The many military historians among you (!) will recall that there's a strong association between extreme threat and the act of closing ra... Started by Ian Buckingham |
2 |
Nov. 27, 2008 Reply by Ian Buckingham |
What EXACTLY is an engaged employee?Some time ago I was interviewed on the world famous Cranky Middle Manager Show. As the axe-wielding paladin for the downtrodden middle ma... Started by Ian Buckingham |
15 |
Nov. 25, 2008 Reply by Judy McLeish |
Brand and Engagement ChampionsI'm in the process of writing a sequel to Brand Engagement. Brand Champions is about everyday stories of everyday folk - the people who b... Started by Ian Buckingham |
6 |
Apr. 17, 2008 Reply by Ian Buckingham |
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