Some time ago I was interviewed on the world famous Cranky Middle Manager Show. As the axe-wielding paladin for the downtrodden middle management Wayne pointed out that a deal of cynicism abounds about the term "employee engagement". Wayne's provocative proposition was that it smacked of marketing speak and was potentially another clever invention by "weasels" cloaked as gurus reinventing the proverbial leadership wheel.
There's certainly an awful lot being written and spoken about what is essentially a familiar theme, namely that if marketers are promise makers, employees are promise keepers and engaged employees are most likely to deliver the best outcomes over the longest period of time. But is much changing as a result or is employee engagement simply another act of HR empire building or PR or Marketing turned inward upon itself?
I have my own convictions. But what do you think? What EXACTLY does an engaged employee look, sound and even feel like?
Tags: marketing, brand, buckingham, cranky, cynicism, employee, employees, engaged, engagement, ian
Share
-
▶ Reply to This