Engagement through Twitter or other social media strategies

[Rosie Sherry]

A short while back I wrote about how Zappos was using Twitter as a way to engage with employees. It wasn't the only thing they were doing. If you look into them they seem to do alot of fun things to engage their workforce.

I'd be interested to hear how other companies are using social media to engage with their employees.

Any interesting stories?

[Michael Lee Stallard]

Rosie,

Thanks for sharing this. I'm very interested in the topic too. IBM is doing a great job. Check out "beehive," "ValuesJam" and "Innovation Jam" by Googling the terms and you'll find quite a bit of material out there. Sabre Holdings created SabreTown which includes a relevance engine that mails questions to likely experts based on their contributions to SabreTown. I find this platform to be a great boost for both employee engagement (by giving employees a voice) and for knowledge management. I saw Al Comeaux, SVP at Sabre, speak at a conference and asked him to be my guest on a Sept. 8 webcast that you can sign up for at this link: http://beta.brighttalk.com/webcasts/616/attend. I'll post more later on some other companies that are using social media to engage employees.

[Terrence Seamon]

Rosie,
Like Michael, I am very interested in this too.

Michael,
I googled IBM and beehive. Very interesting! This looks like a great way to take your intranet and make it a 21st century social networking space.

Terry