The Employee Engagement Network

Bob is the production manager for 75 employees. His employees range from 19 to 64. Bob read that different generations require different methods or approaches to be engaged. Yet Bob is concerned, in this union facility, about treating employees differently. He turns to you and asks, "What should I do?"

Please respond to this case in 50 words or less. Make your response concise. Don't try to cover it all rather write your "lean" essential response. 

A collection of responses will be published in our fourth case study e-book. To be included, your response must be 50 words or less.


Tags: case, employee, engagement, generations, study

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First, Bob, treat everyone as individuals. Follow the collective agreement rigorously for work-related priorities and make sure you have a personal relationship with each employee. Conduct yourself with integrity and model the behaviour you expect from others. Adopt this mantra: "Age is not a factor".

Hi George:

Thanks for getting the conversation going. Look forward to it generating more responses.



 Build mutual respect. Team GenY upwards and find experts in both camps: IT skill plus knowledge and experience. Now watch collaboration, admiration and respect grow.

 Employees below 30 years - promising career and challenging opportunuties

 Employees aged between 30 & 50 - more involvement in day to day activities to forsee growth

 Employees above 50 years - mentoring and advisory role to tap their vast experience.

Understand your team as individuals first. ("Yes! We're all individuals!") Build relationships and rapport. Give people meaningful work and reward and recognition that they value. This will be different for different people (age irrelevant). Different but equitable is possible!

ps nitpicking but the plural of try is tries :)


Thank you for pointing this out, change made and a little bit of face saved. Feel free to nitpick anytime!


Ah David you are more than welcome, I hate doing it but when it's in the title... :)


It is all about improving or making work better. Your intentions are great and I can accept any content feedback.


Bob would do well to remember the old adage of different strokes for different folks; older folks typically have concerns of their looming retirement while younger folks usually would like to make the most of today. Bob can capitalize handsomely on this significant difference and tweak his total compensation package such that the older folks obtain more deferred benefits in the nature of healthcare, spread out regular income and possibly periodic vacations, the younger folks getting more money in hand + "benefits" like coupons for night outs, and so on

Bob, you need to understand the difference between fairness and sameness when it comes to employees. Just like you wouldn't buy your kids the same gift for Christmas, you don't treat all employees the same whether it is based on age, gender, culture or personality.

Hi Karen,

A very useful analogy. Thanks



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