royal bank of scotland strategies in promoting employee engagement

[sarah]

hiiiii friends

 

I am udertaking RBS as a case for my dissertation, as I found it one of the best practices in promoting engagement among its employees, i will be grateful if you provide me with your opinion about its strategies, views about engagement! three questions will be discussed what is engagement, how to measure it and what derives it?

 

Kind Regards

 

sarah

 

[Craig Althof]

Hi Sarah-

Do you have a link to RBS information we could use, to review and offer our opinions?

[sarah]

hi Craig

thanks for ur response

this is how the rbs viewed ee

'The Royal Bank of Scotland (2005) defines engagement as the state of emotional and
intellectual commitment to the group and lists its components as satisfaction (how
much I like working here), commitment (how much I want to be here) and performance
(how much I want to and actually do in achieving results)'

it also established a toolkit of hcm where engagement constituted the heart of its strategy.

here u can find the whole case study

http://www.thefsforum.co.uk/Documents/whitepapersreports/Public/RBS...

[Craig Althof]

Thank you, Sarah! This will give the group something to sink their teeth into,

That is a very solid definition of "engagement" in my opinion, for what it's worth! Looking forward to reading the case study. Hopefully there will be some relevant and measurable attributes RBS has identified to measure and focus on, to actually get their hands on the components you noted.

[Jean Douglas, CMC]

Hi Sarah,
I believe that Hewitt Associates worked with the RBS on their employee engagement process -survey, etc. I suggest you contact Ray Baumruk who is also a member of this site for the name of a contact at Hewitt you could speak to.
RBS has also been written up in Melcrum's Communication publications so a search of their site would also give you some background insight.

You may already have accessed this information - but I thought it helpful in case you didn't.

Jean