What makes for successful online engagement using social media?
To start off the discussion, I'm quoting a previous post from our own Obi-Wan Kenobi of Employee Engagement, David Zinger:
"I love Clay Shirky's thinking on social media, especially the promise, tool, bargain perspective, Here is an excerpt from a recent post I wrote about Shirky:
Promise. The promise is the reason why we join or contribute to a group.
Do we believe in this social network?
Is there a desire to participate?
Does the promise offer higher value than other things we could be engaged in?
What is the actual lived promise of the group rather than the stated or explicit promise?
Will group members believe other people will also join and engage in this group?
Tool. The tool determines how the media will work.
Which tool or tools will help people make and keep their promise?
What are the best tools for the intention of the site or media?
Will the tool help people do what they want to do?
How do I choose the appropriate tool given the geometric growth of social media tools?
Does the tool help deliver on the promise?
Bargain. The bargain sets standards of behavior and norms for and by the group.
What bargain are we entering into if we join and participate?
What is expected of us and what is the code of conduct?
How do the users co-create the bargain of the group?
What can you expect of others and what can they expect of you in this group?
Do the users agree to the bargain and is it a lived interactive experience in the group?
"I love Clay Shirky's thinking on social media, especially the promise, tool, bargain perspective, Here is an excerpt from a recent post I wrote about Shirky:
Promise. The promise is the reason why we join or contribute to a group.
Do we believe in this social network?
Is there a desire to participate?
Does the promise offer higher value than other things we could be engaged in?
What is the actual lived promise of the group rather than the stated or explicit promise?
Will group members believe other people will also join and engage in this group?
Tool. The tool determines how the media will work.
Which tool or tools will help people make and keep their promise?
What are the best tools for the intention of the site or media?
Will the tool help people do what they want to do?
How do I choose the appropriate tool given the geometric growth of social media tools?
Does the tool help deliver on the promise?
Bargain. The bargain sets standards of behavior and norms for and by the group.
What bargain are we entering into if we join and participate?
What is expected of us and what is the code of conduct?
How do the users co-create the bargain of the group?
What can you expect of others and what can they expect of you in this group?
Do the users agree to the bargain and is it a lived interactive experience in the group?
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Care for people around you and get to know who they are, what strengths they bring and what's important to them.
Every day do a quick maintenance check. Do people know Why?, How?, When? and What? they are doing and are they free to ask these questions of you?.
Check your own engagement regularly. You need support, recognition and inspiration as much as your employees, in order provide an environment that will engage your people fully.
Engagement is a relationship that requires regular maintenance.
Start from where they are at.
Reach out to their hearts and values. Look beyond the Employee ID number and make a genuine effort to see and hear the person.
Open yourself to influence by others and they will open themselves to your influence.
Don't just listen to your people but also act on what they're telling you.
Only hire people with passion for what they do; create a work environment that fosters and facilitates the expression of that passion and use a communication style that makes it safe to stretch, fail and grow.
Assist each employee to understand the deeper purpose of his or her work - who or what cause is it helping - and why.
Be congruent and transparent, say what you mean and do what you say.
Managers or Supervisors can engage employees by demonstrating little acts of kindness for absolutely no reason at all. eg. Can I help you carry that? Is there anything I can get for you? etc. etc.
Engagement should be treated as newborns! Everyone takes place in the growing process and they should never be left unattended.
For great managers, the path toward engaging employees and keeping them engaged begins with asking them what they want and what is important in order to be effective in their roles.
Involve employees in decisions that will affect them - they may have some great ideas that you haven't thought of and will be more supportive of the final outcome.
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