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Ian Buckingham
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Who are you?
I'm the author of Brand Engagement - How Employees Make or Break Brands http://www.palgrave.com/products/title.aspx?PID=281268 and am currently writing Brand Champions, its sequel. I'm the founder of Bring Yourself 2 Work (www.by2w.co.uk), an engagement Fellowship based in the UK including partners from the agency and consulting worlds (I was the Founding MD of Interbrand Inside),
arts in business and communications industries. Clients include Shell, BP, Zurich FS and Guinness. We've recently set up a Facebook site for Brand Engagement http://www.facebook.com/group.php?gid=7821691665. If you've stories to share or would potentially like to feature in Brand Champions - drop in sometime and join us!
What is your interest or involvement in employee engagement?
I am the owner of Bring Yourself 2 Work
Website:
http://www.by2w.co.uk
Where are you located?
UK

Ian Buckingham's Blog

Ian Buckingham

A Satirical take on the Bring Yourself to Work Movement

For anyone in need of a chuckle follow this link to my weekly column on the Changeboard site:

http://www.changeboard.com/hrcircles/blogs/editor/archive/2008/06/19/employee-engagement-strategy-should-spread-from-the-streetcorner-not-cascade-from-the-boardroom.aspx

Ian

Posted on June 24, 2008 at 9:16am —

Ian Buckingham

Focus on Engagement In A Downturn or Your Employees will Storm the Radio Station!

For details of this blog follow this link to the UK site:

http://www.bltog.co.uk/index.php?cat=21

Posted on April 3, 2008 at 5:00pm —

Ian Buckingham

Loneliness of the naked CEO

Loneliness of the Naked CEO

It’s reputed in the UK that the queen thinks the world smells of fresh paint. Then surely CEO land is populated by a nodding, grinning, fresh-faced and wide-eyed populace. Something is rotten in the state methinks!

If everyone he meets on his weekly walk-about admires his new clothes, it’s no wonder that loneliness and paranoia are key characteristics of new entrants to the role and a despotic decision making style the behavioural fall-back. How can you be expected… Continue

Posted on February 25, 2008 at 8:39am —

Comment Wall (35 comments)

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At 1:48am on April 3, 2009, Richard Lewis said…
Hi Ian - only been here a few weeks, but it's a great resource - hope to be putting a bit more in over the coming months
At 4:36pm on April 2, 2009, Ken Krings said…
I'd be happy to help. let me know a time that would work for us to talk.
At 4:04pm on April 2, 2009, David Zinger said…
Ian,
Nice to see you back here. It motivated me to pull out the interview from March of last year and read your writing on brand engagement. I have created a new model for engagement where personal engagement and organizational or brand engagement are two key dimensions. The Canadian prairies are chugging along very well but it seems lots of other places are quite hard hit. I am off to Barcelona in 3 weeks and looking forward to hearing more firsthand accounts of the European situation.
David
At 1:02pm on March 2, 2009, David Zinger said…
Ian

One other point, I came across an employee engagement job in the UK. You might want to pass on to someone you know who might be interested. Click her for details.

David
At 1:01pm on March 2, 2009, David Zinger said…
Ian

I sent your name to Julien Salvi who is conducting an Employee Engagement Conference in Barcelona in late April. I thought he might be interested in your work.

David
At 8:32pm on December 3, 2008, Vandy Massey said…
Hi Ian,

Thanks for saying Hello. Its great to get such a warm welcome and I look forward to sharing ideas with you on this network.

Best wishes,

Vandy
At 12:41pm on November 14, 2008, Anna Farmery said…
Though I get interviewed regularly, it is not usually on my own show...that was weird. There is something very strange about being a guest on your own show. Hoping to get it edited this weekend....may only leave a couple of minutes, me saying hello and then goodbye!
At 6:10pm on November 4, 2008, Rosie Sherry said…
Ian,

Sorry, haven't come across an Anita Kerrigar. Had a quick look on Google/Facebook/LinkedIn without any luck either.

Regards,

Rosie
At 6:26am on November 4, 2008, Samantha Wood said…
Hi Ian,

Thanks for asking, not bad actually! I am blessed in that I come from a background of event production, so I can deliver pure EE projects but also get a lot of work from those looking for someone to head an EE project which needs to bring everyone together at an event to deliver its purpose.

How are things with you?

You're right of course that these are hard times for discretionary spend and we'd be foolish not to bear that in mind. On the other hand though, I think it could be argued that for those companies that wish to come out the other side of a recession, EE is not a discretionary measure! Big companies making lots of redundancies need to be sure they have the right employees left in place - and working in the right way if they want to grow stronger.

Sam
At 7:54am on August 14, 2008, David Zinger said…
Ian,
I am so pleased to see how involved you are in the Employee Engagement Network. I appreciate your contributions and input very much and you certainly make a difference on this network.
David
 
 

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David Zinger left a comment for George Póron Saturday
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