Jean-Francois Hivon's Page

On top of my work as a consultant, I double as an indoor group cycling instructor. If you have been in the fitness industry you know that there are 2 key challenges - utilization (how do we get people to use the gym) and drop-off/turnover (how do we keep people as clients). Obviously both are connected. In the last 2 years, we have begun to think about the factors that keep people engaged as clients (and in their fitness). Strategically, we have moved away from one person doing exercise to group… Continue

I recently had to address some issues with my 14-year old son - nothing out of the usual. We had tried verbal persuasion. After these lengthy bouts of monologue, he would engage in the desired behaviour - it worked! Not so quick... we quickly found out that it was short-lived and we'd find ourselves in the same monologue. Luckily he was quite open about it. One day he let us know that it was less painful to engage in the behaviour for a short period of time than to listen to our monologue. What… Continue