Started Aug 3, 2012
We have all heard advertisers, like Kevin Roberts, CEO of Saatchi and Saatchi, claim that the purchase decision is 80% emotional and 20% logical. According to Roberts, "Reason leads to conclusions. Emotion leads to action." What about other decisions, like the decision on the part of our employees to work hard? Is this also 80% emotional?
I'm a science geek and author who studies the science of emotions for a living. I am 100% on board with Robert's notion that ALL decisions are…Continue
Posted on March 14, 2013 at 12:24pm — 2 Comments