"In other words, what matters and what doesn't"
Understanding what makes something “meaningful”
In the course of a day, our senses open us up to millions of stimuli, each of which presents itself and demands our attention. To cope with the avalanche of input, our system quickly decides which stimuli are significant enough to be acknowledged and, which are so…Continue
Added by Tracy Lloyd on July 12, 2011 at 9:27am — No Comments
Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments
Take a moment to think about the people working for your brand right now:
They are in elevators, at desks, in conference rooms, at the water cooler, on the phone.
They are in cars, on planes, in taxis, on a teleconference.
They are closing deals, answering questions, presenting ideas, pitching prospects, processing orders, producing goods, answering phones, inventing…Continue
Added by Tracy Lloyd on June 14, 2011 at 9:00am — No Comments