"Nowadays we want so much more from brands than just promises or stories. Brands that manage to create better relationships dominate the marketplace". Hernán Sánchez Neira, CEO Havas Media Intelligence.
Havas recently released their meaningful brand index, and note that the 50,000 people they surveyed globally find that less than 20% of the brands…Continue
Added by Tracy Lloyd on March 8, 2012 at 9:45am — No Comments
"In other words, what matters and what doesn't"
Understanding what makes something “meaningful”
In the course of a day, our senses open us up to millions of stimuli, each of which presents itself and demands our attention. To cope with the avalanche of input, our system quickly decides which stimuli are significant enough to be acknowledged and, which are so…Continue
Added by Tracy Lloyd on July 12, 2011 at 9:27am — No Comments
Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments