The Employee Engagement Network

Tracy Lloyd's Blog Posts Tagged 'Meaningful' (3)

Truly Meaningful Brands Are Born From The Inside Out

"Nowadays we want so much more from brands than just promises or stories. Brands that manage to create better relationships dominate the marketplace". Hernán Sánchez Neira, CEO Havas Media Intelligence.

Havas recently released their meaningful brand index, and note that the 50,000 people they surveyed globally find that less than 20% of the brands…

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Added by Tracy Lloyd on March 8, 2012 at 9:45am — No Comments

Part 3: The Meaningful Workplace - Meaningful Defined

"In other words, what matters and what doesn't"

 

Understanding what makes something “meaningful”



In the course of a day, our senses open us up to millions of stimuli, each of which presents itself and demands our attention. To cope with the avalanche of input, our system quickly decides which stimuli are significant enough to be acknowledged and, which are so…

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Added by Tracy Lloyd on July 12, 2011 at 9:27am — No Comments

Your People Will Make Your Brand Meaningful (If They Believe In You)

There are many "tangible" brand moments that are under direct control of a brand (the lobby people enter, the ad campaign they see, the packaging on the product they open, etc.)

 

However there are also many "intangible" moments that play an important part in defining the success of a brand.

 

These are moments when people of the brand interact with other employees, customers, partners, suppliers, distributor, investors, community leaders, and so…
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Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments

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