The Employee Engagement Network

Tracy Lloyd's Blog Posts Tagged 'brand' (18)

How A Meaningful Position Changes The Human Dynamic Of The Workplace

We came across an excellent articleon Fast Company about worker happiness (and the startling lack thereof).

It starts with the story of an employee who, after two decades of service to a financial insitution, decided he couldn't take it any more:

“I felt like no one cared about me as a person there, and finally decided to…

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Added by Tracy Lloyd on May 3, 2012 at 5:30pm — 2 Comments

In A World Of Chaos, A Meaningful Culture Rules

Your brand operates in a messy world. 

One that's well beyond it's control.

Buffeted by random, surprising and disturbing trends, incidents and influences.

Inspired by sudden, amazing and lucrative opportunities.

Distracted, confused and tired out by the hyper-activity that surrounds it.

Empowered by the need, desire and passion that activity creates.

When you use your brand to…

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Added by Tracy Lloyd on April 23, 2012 at 11:22pm — No Comments

Employees love brands that truly matter

It’s amazing how a focus on emotion and meaning can change the way employees approach their work.

They feel like doing more.

Employees are eager, motivated and driven. They wake up looking forward to their work day, and return home feeling a sense of purposeful accomplishment.

They care more for one another.

The workplace is civil, considerate and supportive. Employees are…

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Added by Tracy Lloyd on April 17, 2012 at 5:49pm — No Comments

What makes a workplace emotionally meaningful?

It's a place where people feel their work is worthwhile.

They feel that what their company does, how it does it and why it does it is both respectable and admirable.

As a result, they feel proud to be associated with the company.

They also feel that what their company does is both helpful and valuable to people.

As a result, they feel part of something purposeful.



It's a place where people…

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Added by Tracy Lloyd on March 28, 2012 at 1:44pm — 6 Comments

Truly Meaningful Brands Are Born From The Inside Out

Metrics.

They've taken over business.

From the C-Suite to the front-line, everything is measured, evaluated and judged.

Why?

Mostly because we can easily measure things now.

But there are limits to the value of metrics.

You can only measure what is evident or what people are willing to divulge.

You cannot measure the intangibles that drive people to believe in, or act on behalf of, an idea.

As some wag put it recently, "You can't…

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Added by Tracy Lloyd on March 13, 2012 at 9:14am — No Comments

Can Your Brand Tell A Workplace Story Like This?

We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.

We'll also go as far as to bet that a majority of those well-seated C-suiters would have a hard time telling an employee workplace story as compelling and meaningful as Herman Miller's.

As they say in their video, Herman Miller is more a…

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Added by Tracy Lloyd on March 8, 2012 at 9:34am — No Comments

Turning Strong CSR Stories into Meaning for Employees

A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees

That's because, according to a recent Forbes report, CSR and employee engagement work hand in hand:

  • Hewitt & Associations found that, "the more a company actively pursues worthy environmental and social…
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Added by Tracy Lloyd on February 21, 2012 at 12:37pm — No Comments

We've written before about the gaps between what business leaders believe and what their employees think when it comes to the company's values.  Today we'd like to explore another gap. This is the ga…

We've written before about the gaps between what business leaders believe and what their employees think when it comes to the company's values. 

Today we'd like to explore another gap.

This is the gap between what the CEO sees as the company's vision, and what employees are doing to help achieve that vision.

In some cases, the gap exists simply because employees haven't been informed of the vision.

As such, they are left to their own devices, pulling the company…

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Added by Tracy Lloyd on November 17, 2011 at 9:43pm — No Comments

We've written before about the gaps between what business leaders believe and what their employees think when it comes to the company's values.  Today we'd like to explore another gap. This is the ga…

We've written before about the gaps between what business leaders believe and what their employees think when it comes to the company's values. 

Today we'd like to explore another gap.

This is the gap between what the CEO sees as the company's vision, and what employees are doing to help achieve that vision.

In some cases, the gap exists simply because employees haven't been informed of the vision.

As such, they are left to their own devices, pulling the company…

Continue

Added by Tracy Lloyd on November 17, 2011 at 9:43pm — No Comments

What's Happened To "Human" Resources?

Spreadsheet

Metrics.

They've taken over business.

From the C-Suite to the front-line, everything is measured, evaluated and judged.

Why?

Mostly because we can easily measure things now.

But there are limits to the value of metrics.

You can only measure what is evident or what people are willing to divulge.

You cannot measure the intangibles that drive people to believe in, or act…

Continue

Added by Tracy Lloyd on November 9, 2011 at 9:03am — 2 Comments

Part 4: The Meaningful Workplace - Adopt A New Stance

Toward the meaningful workplace

Meaningful workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people.

 

To become meaningful, these companies adopt a new stance vis-à-vis their relationship with their employees. They strive to reduce the distance that’s been imposed through organization structures and prevailing attitudes. They seek stronger emotional connections up and down and across their enterprise.…

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Added by Tracy Lloyd on July 20, 2011 at 9:30am — No Comments

Part 3: The Meaningful Workplace - Meaningful Defined

"In other words, what matters and what doesn't"

 

Understanding what makes something “meaningful”



In the course of a day, our senses open us up to millions of stimuli, each of which presents itself and demands our attention. To cope with the avalanche of input, our system quickly decides which stimuli are significant enough to be acknowledged and, which are so…

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Added by Tracy Lloyd on July 12, 2011 at 9:27am — No Comments

Part 1: The Meaningful Workplace - Series Overview

"Purpose, Values and Culture need to be re-thought."

 

Introduction

This blog series introduces the “meaningful workplace”, an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future.



It will explain the…

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Added by Tracy Lloyd on June 28, 2011 at 1:57pm — 1 Comment

Your People Will Make Your Brand Meaningful (If They Believe In You)

There are many "tangible" brand moments that are under direct control of a brand (the lobby people enter, the ad campaign they see, the packaging on the product they open, etc.)

 

However there are also many "intangible" moments that play an important part in defining the success of a brand.

 

These are moments when people of the brand interact with other employees, customers, partners, suppliers, distributor, investors, community leaders, and so…
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Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments

New Series! The Meaningful Workplace - Employee Engagement For The 21st Century

In a meaningful workplace people feel there's a real point to what people and their employers are out to do.



On Tuesday we'll start a new 15-part weekly series entitled, "The Meaningful Workplace - how employers can thrive by forge a more meaningful alliance with the employees."

Here's…

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Added by Tracy Lloyd on June 23, 2011 at 8:27am — 2 Comments

Internal Alignment/Motivation - Do You Believe What We Believe?

Too many brands risk having the beneficial effects of their brilliant product development, branding, advertising, publicity, packaging and distribution vaporized in a single moment by a surly employee.

 

By providing their employees with a clear reason why they are there and showing them how the brand likes to make people to feel, emotive brands keep their staff focused on creating meaningful encounters among themselves and with customers, partners, suppliers, investors, the…

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Added by Tracy Lloyd on June 14, 2011 at 8:58am — No Comments

What Makes People Want To Work (Or Not) For Your Brand?

Every brand faces two employee challenges:

  1. Recruiting the best people 
  2. Engaging their employees 

Brands that have no clearly stated reason for being and no hint of a noble ambition lack the magnetic power to attract and engage people.

 

Brands that register "neutral" (or worse) on the feelings dial lack the energy to motivate, align and inspire people.

 

So, how do you bring magnetic energy to your brand's…

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Added by Tracy Lloyd on June 14, 2011 at 8:30am — No Comments

580 Videos Related to Employee Engagement

Click on this eBook listing over 580 videos available on the network. When you open the document up online you can click on the title to go directly to the video. Happy and engaged viewing.

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