"Purpose, Values and Culture need to be re-thought."
This blog series introduces the “meaningful workplace”, an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future.
It will explain the…Continue
Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments
In a meaningful workplace people feel there's a real point to what people and their employers are out to do.
On Tuesday we'll start a new 15-part weekly series entitled, "The Meaningful Workplace - how employers can thrive by forge a more meaningful alliance with the employees."
Added by Tracy Lloyd on June 18, 2011 at 12:11pm — No Comments
Take a moment to think about the people working for your brand right now:
They are in elevators, at desks, in conference rooms, at the water cooler, on the phone.
They are in cars, on planes, in taxis, on a teleconference.
They are closing deals, answering questions, presenting ideas, pitching prospects, processing orders, producing goods, answering phones, inventing…Continue
Added by Tracy Lloyd on June 14, 2011 at 9:00am — No Comments
Too many brands risk having the beneficial effects of their brilliant product development, branding, advertising, publicity, packaging and distribution vaporized in a single moment by a surly employee.
By providing their employees with a clear reason why they are there and showing them how the brand likes to make people to feel, emotive brands keep their staff focused on creating meaningful encounters among themselves and with customers, partners, suppliers, investors, the…Continue
Added by Tracy Lloyd on June 14, 2011 at 8:58am — No Comments
Every brand faces two employee challenges:
Brands that have no clearly stated reason for being and no hint of a noble ambition lack the magnetic power to attract and engage people.
Brands that register "neutral" (or worse) on the feelings dial lack the energy to motivate, align and inspire people.
So, how do you bring magnetic energy to your brand's…
Added by Tracy Lloyd on June 14, 2011 at 8:30am — No Comments