Tracy Lloyd's Blog – June 2011 Archive (8)

Part 1: The Meaningful Workplace - Series Overview

"Purpose, Values and Culture need to be re-thought."



This blog series introduces the “meaningful workplace”, an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future.

It will explain the…


Added by Tracy Lloyd on June 28, 2011 at 1:57pm — 1 Comment

Your People Will Make Your Brand Meaningful (If They Believe In You)

There are many "tangible" brand moments that are under direct control of a brand (the lobby people enter, the ad campaign they see, the packaging on the product they open, etc.)


However there are also many "intangible" moments that play an important part in defining the success of a brand.


These are moments when people of the brand interact with other employees, customers, partners, suppliers, distributor, investors, community leaders, and so…

Added by Tracy Lloyd on June 27, 2011 at 7:30am — No Comments

Five Key Differences Between Emotional and Emotive Brands

It's not too hard to spot an emotional brand. It uses emotions tactically to either make people laugh or to gently tug at their heartstrings. These brands typically only do this through their advertising. 


Emotive brands are far more rare. These are brands that forge meaningful - and valuable - emotional connections through everything they do.


So while someone may happily buy a brand based on its emotional advertising, they…

Added by Tracy Lloyd on June 24, 2011 at 7:30am — 2 Comments

New Series! The Meaningful Workplace - Employee Engagement For The 21st Century

In a meaningful workplace people feel there's a real point to what people and their employers are out to do.

On Tuesday we'll start a new 15-part weekly series entitled, "The Meaningful Workplace - how employers can thrive by forge a more meaningful alliance with the employees."



Added by Tracy Lloyd on June 23, 2011 at 8:27am — 2 Comments

10 Ways To Be Meaningful

  1. Be empathetic - Put on the shoes of others. Walk the path they trod every day. Taste what they eat. Read what they read. Amuse yourself as they do. Get a sense of their worries. Hold their dreams in your hands. Forget yourself. Be another. Understand.
  2. Be good - Think of everything you do now. Now think of what else you could do. Not for yourself. But for those who need what you have: time, money, resources, connections, values. Don’t think…

Added by Tracy Lloyd on June 18, 2011 at 12:11pm — No Comments

Do You Know What's Driving Your Employees?

Take a moment to think about the people working for your brand right now:

They are in elevators, at desks, in conference rooms, at the water cooler, on the phone.

They are in cars, on planes, in taxis, on a teleconference.

They are closing deals, answering questions, presenting ideas, pitching prospects, processing orders, producing goods, answering phones, inventing…


Added by Tracy Lloyd on June 14, 2011 at 9:00am — No Comments

Internal Alignment/Motivation - Do You Believe What We Believe?

Too many brands risk having the beneficial effects of their brilliant product development, branding, advertising, publicity, packaging and distribution vaporized in a single moment by a surly employee.


By providing their employees with a clear reason why they are there and showing them how the brand likes to make people to feel, emotive brands keep their staff focused on creating meaningful encounters among themselves and with customers, partners, suppliers, investors, the…


Added by Tracy Lloyd on June 14, 2011 at 8:58am — No Comments

What Makes People Want To Work (Or Not) For Your Brand?

Every brand faces two employee challenges:

  1. Recruiting the best people 
  2. Engaging their employees 

Brands that have no clearly stated reason for being and no hint of a noble ambition lack the magnetic power to attract and engage people.


Brands that register "neutral" (or worse) on the feelings dial lack the energy to motivate, align and inspire people.


So, how do you bring magnetic energy to your brand's…


Added by Tracy Lloyd on June 14, 2011 at 8:30am — No Comments

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