Jill, I got started early in my career (in bank marketing) when I learned that in a service-based situation - where employees ARE the brand - you first have to take care of employees to take care of customers. Thus began my professional passion for internal marketing - using marketing & communications to engage employees. Basically, you can use marketing to communicate with, educate, and help motivate employees, just like marketers do with consumers. Best of all, you don't have to be a marketer to use this approach!
More than four years ago I started a blog to share my experience with internal marketing & communications as a form of engagement, and my book on it ("Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care")was published less than two years ago. Visit my blog when you get the chance (www.qualityservicemarketing.blogs.com) and let me know if you have any questions about it. And by all means, let's stay in touch.
Hi Jill, I'm the engagement champion for Mars Foods here in Bolton, Ontario. I will be reaching out to you and Jen soon with some thoughts around engagement. Talk soon, Stefan.
I am so appreciative of the work that Mars does and I am glad that you joined us. I wish you well in your new engagement involved in engaging others. You can play such a significant role. I would love to hear what you are learning as you go along. Let me know if I can assist you and welcome to the network.
Dear Ray,
Your concern is well founded. Employees look forward to surveys like they do a visit to the dentist! The Horsepower Survey, however, is an employee-focused survey to measure how rewarded employees feel about their work. It consists of sev…
Mike,
I will make mention of this new group in the next newsletter. Thank you for starting this and I wish you well and all European members the best with this focus.
David
Jason:
Good points about trust and aligning the strategic engagement with employee engagement. We need results for all.
I am concerned you will lose readers due to lack of formatting on this post. I encourage you to ensure that you format your pos…
Thanks for sharing this information, Roy.
When I was Research Director at The Loyalty Institute, we found that the #1 driver of employee commitment was an organization's efforts to build a sense of spirit and pride. This was true in the US as well…
As a survey consultant I guess that I should like the idea of conducting monthly surveys, but I am concerned that employees may feel that they are being "over surveyed."
There are options, of course. An organization might randomly assign each emplo…
This is a great read, a great story. I smiled the whole time as I read this. If this conversation is possible in your organization, then I'd say your leadership is trusted and transparent. Thanks for this story.
I won't be wishing you "Season's Greetings" or "Happy Holidays" this December. These secular, generic salutations are popular in corporate America because they are not specific to any one religion or belief system. The business world, like America's…
Hello Paul:
"if you want to improve productivity and reduce costs, you need to
tap into human nature’s pleasure-fueled engine."
I could not agree more but if we wait until after we hire someone we have waited too long.
Bob
"If managers cannot commit, then they shouldn’t expect their employees to commit either."
Well said and very true. I much enjoyed your article and share your views.
Bob Carpenter's experiences in turnarounds are the same as mine although I only di…
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More than four years ago I started a blog to share my experience with internal marketing & communications as a form of engagement, and my book on it ("Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care")was published less than two years ago. Visit my blog when you get the chance (www.qualityservicemarketing.blogs.com) and let me know if you have any questions about it. And by all means, let's stay in touch.
Yake care,
Sybil
I am so appreciative of the work that Mars does and I am glad that you joined us. I wish you well in your new engagement involved in engaging others. You can play such a significant role. I would love to hear what you are learning as you go along. Let me know if I can assist you and welcome to the network.
David
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